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How to attract Students to your Restaurant

The number of students deciding to go University is rapidly increasing every year. This means that there are is a larger number of young people who will be eating out or wanting to go for a drink. As a Restaurant, you should target the audience of young people and students because this will lead to the students wanting to eat at your restaurant and will also lead to them bringing their friends to your restaurant. This could lead to your restaurant becoming a hub for students to meet. This will lead to your sales increasing and your profit margin widening. Here are a few tips on how to make your restaurant student friendly.

Special Offers

Students will be living on a tight budget when they are at University and will not have the funds to spend a lot of money on dining out. This means that you should offer student deals such as “Curry and a Pint for £5”. This will attract the students into your restaurant because they know that they will be getting a good deal and will not have to spend a lot of money. This will lead to the students becoming customers which will increase the sales of your restaurant will lead to your profit thriving. You should also offer group deals for students such as “3 bottles of beer for £5”. This will encourage students to come to your restaurant in large groups which will lead to your restaurant being busier and will substantially increase the number of products that your restaurant will sell. This will have a positive impact on the revenue and profit of your establishment.

Later Opening Hours

Students will not live their life on the same schedule as regular people. This means that they will want to eat later and will not visit your restaurant at the regular busy times. This means that if you want to attract students to your restaurant, you will need to extend your opening hours to around 9-11pm. The later opening hours will lure students into your restaurant because not many other restaurants will be open during the later hours of the day. This will lead to your restaurant meeting the needs and wants of the students which will lead to the students repeating purchasing and becoming loyal customers. This will allow your sales to rise and will lead to the profit margin widening.

Post on Social Media

The vast majority of University students will use Social media on a regular basis. This is why it is crucial to have an active and substantial presence on social media because this is how your restaurant will connect with the students and will allow you to directly promote your products to the students. The three key social media platforms that you should post on are Facebook, Instagram and Twitter. This will allow the students to know about your products and offers and will lead to the students wanting to come to the restaurant as they will not want to miss out on the deals and will want to try your meals. This will lead to your restaurant becoming well-known by the students leading to the restaurant becoming busier. This will allow your sales and profit to grow. It is recommended that you post pictures of your food which has been taken by students and post reviews from students. This will allow the students to see that your restaurant offers good food and offers a good customer experience which will lead to them wanting to come to your restaurant. This will lead to a higher percentage of students coming to your restaurant which will make the restaurant busier and will lead to the sales and profit rising.

Student Events

One way to establish your restaurant in the student community is by hosting a student night. This will catch the attention of students and will lead to them wanting to attend the event and will lead to them telling their friends about it. This will lead to more students knowing about your restaurant which will increase the likeliness of them attending the event and becoming customers of your restaurant. To lure students in to your student event, you should offer discounted drinks and special offers for students. This will ensure that the student comes to your event because they will not want to miss out on the special offers and will not want to miss out on the event. This shows that a student event will draw the students into your establishment which will lead to your restaurant becoming busier. This will have a positive effect on the finances of your business as sales and profit will substantially increase.

 

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