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How to cater for families?

It is important to ensure that your restaurant is child and family friendly. This is because families will go out for special occasions and will decide to eat out regularly. This means that if your restaurant caters for families then it will lead families coming to your restaurant. This will have a positive impact on the sales and profit of your restaurant. This will aid your business in becoming more successful and having the opportunity to expand.

How to cater for families?

Offer a wide range of food

Children are known for having difficult palates, this means that is important to have a children’s menu that children will like. Options such as chicken nuggets and chips or fish fingers and chips are always popular with children. Having a children’s menu will make the restaurant appeal to families because they know that the children will like the food. This will lead to the families coming to your restaurant which will lead to the restaurant becoming busier. This will lead to the sales of your restaurant rising which will lead to the profit margin widening. You should ensure that you offer healthy options for the children’s menu as well such as fruit bags instead of chips. This is because the parents may not want their children eating unhealthy food so the healthier options will lure the families in to your restaurant. This is because the parents know that the food their children will be eating will be healthy. This will lead to number of customers increasing leading to your revenue increasing. This will lead to your profit margin widening.

Focus your service on the children

Trying to entertain children for the length of a meal is a very difficult job. This means that it will be essential for you to cater for the needs of the children. This means that you should offer games such as mazes and pictures to colour in on the menu. This will entertain the children and will prevent them from misbehaving which will make the meal more relaxing for the parents. This will lead to the parents wanting to go to your restaurant because they know that the children will not be bored and will not misbehave. This will lead to them enjoying their meal and wanting to repeat purchase. This will lead to the customers becoming loyal. This will have a positive impact on the sales of the restaurant leading to the profit margin widening. You should ensure that you cater for young children by offering high chairs, booster seats and kid friendly cups. This will attract the families to your restaurant leading to your sales and profit rising.

Ensure that your staff know how to deal with children

It is essential that you train your staff to deal with children and families. This means that your staff should be able to lay out the tables in a manner that will allow a large party of people to be seated comfortably. This will lead to families choosing your restaurant because they know that you will be able to cater for a large group without the group being split up. The staff should acknowledge the children as this will entertain the children and will show the parents that the restaurant is family friendly. It is key that you ensure that the servers bring out the children’s food as soon as it is possible even if the adult’s food is not ready yet. This is because the children may be hungry and may start misbehaving and crying which will cause stress on the parents. If the children get their food quickly, it will prevent them from being hungry and misbehaving. This will lead to the parents having a relaxed meal and enjoying the meal. This will lead to the parents wanting to eat there again which will lead to the sales increasing and will lead to the profit margin widening. This will also increase the competitiveness of the restaurant as the parents will become loyal customers and choose your restaurant over your competitors.

 

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