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How to improve your Restaurant’s SEO strategy

As a Restaurant, you will have a lot of competition. This is why you need to be able to attract customers to your restaurant. One effective method to gain publicity is by using Search Engine Optimisation. SEO will allow your restaurant to appear as one of the top results when a user searches a specific keyword. This will enable customers to find your restaurant and will lead to them looking on your website. This will increase the chance of the customer deciding to visit your restaurant. This proves a strong SEO strategy will have a positive impact on the sales of your restaurant.

How to improve your Restaurant’s SEO strategy

List your business on Google+

One of the first things you should do when you open your restaurant is to claim the Google+ listing for it. A Google+ page will enable your website to rank higher in the results of the search which will increase the number of clicks your website receives. It is very simple to claim your Google+ page as all you will have to do is search for your restaurant on google, and select “manage this page” once you have found your restaurant’s website. However, you will need have to verify that you are the owner of the restaurant via telephone or by receiving a verification code through the mail. If your restaurant does not appear on the search results, you will be able to set up your own Google+ page for free. It is recommended that you have a Google+ listing because this will allow users to see your website above your competitor’s page.

What Keywords should you use?

It is crucial that you choose certain keywords that need to be searched for in order for your restaurant to appear. It is crucial that you research the keywords that will be most effective for your restaurant. You should choose keywords which have a high number of searches such as “restaurant”, this will enable your restaurant’s website to be seen by a higher volume of customers. However, keywords such as “restaurant” will have a lot of results which will increase the level of competition and will reduce the chance of users clicking on your website. It is recommended that you choose a combination of key words such as the type of restaurant e.g. “Chinese restaurants”. This will limit the amount of searches that the user will receive which will increase the chance of the user clicking on your website. However, if not many users search that key word then not many users will be aware of your restaurant which will limit the number of customers who will come to your restaurant. In order to attract the most customers, you should choose keywords which have a high number of searches but a low number of results. This will lead to your website being the top result and will result in more customers clicking on your website. This will encourage customers to visit your restaurant which will lead to the sales of your restaurant increasing.

Add your Menu to your website

When customers click on your site, they will be looking for information about your restaurant and will want to find out about the products you sell. This is why it is crucial to have your menu on your website because it will allow your customers to look at your products and will lure them into your restaurant. This will encourage your sales to grow and will allow you to increase your competitiveness against competitors. You should ensure that your website has a menu page because this will allow your menu to come up as a search result for users which will attract them to coming to your restaurant. One key tip is to upload your menu as a HTML instead of an image. This is because it will be clearer for the customers to read and will enable the HTML to appear in related searches. Having your menu on your website will allow a larger audience to see the products that you sell, this will attract more customers to your business leading to your restaurant becoming busier.

Customer Reviews

Customer reviews are effective in luring new customers into your restaurant. However, they can also help improve your SEO strategy. This is because Google will recognise that your restaurant is  getting a substantial amount of positive feedback. This could lead to your search engine rank being improved which will lead to more users clicking on your website. It is recommended that you have a reviews page on your website because new visitors to your site will want to know whether your restaurant is of a high quality. The users will read the reviews of previous customers which will encourage them to visit your restaurant. This shows that customer reviews can persuade customers to eat at your restaurant. The more reviews you have, the more trust the customers will have in the reviews. You should encourage your satisfied customers to leave reviews so that potential customers know that their needs will be met when they eat at your restaurant.

Mobile Friendly

A substantial percentage of searches are made on mobile devices, this shows that a wide range of users will be using their smartphone to browse your website. This is why it is crucial for your website to be mobile friendly because it will allow your customers to be able to navigate on your website easily. This will lead to the customer spending more time on your website and looking at your menu. This will increase the chance of them deciding to come to your restaurant. If your website is mobile friendly, it will also lead to your website being ranked higher in the search engine results. This is because Google prefers mobile friendly websites which will lead to more users seeing your website. This shows that your website being mobile friendly will have a big impact on your SEO ranking.

 

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