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How to keep customers in your restaurant for longer

Do your customers leave your restaurant as soon as they finish their meal? It is important to keep customers in your restaurant for as long as possible. This will lead to the customers spending more money in your restaurant which will lead to the revenue of your restaurant increasing. However, it can be difficult to keep customers in your restaurant as they may become bored and leave. Here are a few tips to keep your customers entertained and spending money.

How to keep customers in your restaurant for longer

Offer starters, mains and desserts

Do your customers only purchase one meal? It is recommended to offer starters, mains and desserts on your menu. This is because it will lead to the customers looking at the menu and wanting to try a starter or dessert. This will encourage customers to purchase more than one product which will result in the customers spending more money. It is important to ensure that the dishes are brought out separately because this will encourage the customer to eat the dishes one at a time which will lead to the customers spending more time in your restaurant. When customers are waiting for their next meal, it could lead to them buying more drinks to go with their meal which will increase the total cost of their bill. This shows that offering customers more than one meal will lead to your sales increasing which will lead to your profit margin widening. This shows that keeping customers in your restaurant will encourage them to spend more money. It is recommended to keep the costs of your starters low because it will increase the likeliness of your customers purchasing more than one meal.

Entertainment

It is important to keep your customers entertained in your restaurant. This is because if your customers are bored, it will lead to them leaving your restaurant as soon as they finish their meal. This will limit the amount of money that your customer spends in your restaurant which will limit the amount of revenue that your restaurant generates. This shows that it is crucial to keep your customers entertained. It is recommended that you provide your customers with entertainment e.g. live music or a DJ. This will lead to customers enjoying themselves which will encourage them to spend longer in your restaurant as they will not want to miss out on the events happening. This means that customers will stay at your restaurant after they have finished their meal which will lead to the customers purchasing more drinks. Does your target audience prefer a more relaxed atmosphere? Not all customers will appreciate loud music when they are eating at your restaurant. This is why you should host events which are suitable for your target audience. For example, if you cater for an older audience, you should host quiz nights. This will encourage customers to stay at your restaurant after they have finished their meal. This will result in customers purchasing more drinks while they are waiting for the quiz to start. Entertained customers will be the biggest spenders in your restaurant.

Bar

Does your restaurant have an area where customers can have a drink? It is recommended that your restaurant has a bar area, this is because it will allow customers to have a drink before and after their meal. This will lead to customers spending more time in your restaurant as they will be able to have a drink while they are waiting for a table and will allow them to have a drink once they have left their table. Providing customers with an area to have a drink will prevent them from becoming annoyed with the wait for a table and will encourage them to leave their table. This shows that a bar area will increase the effectiveness of your table management. A bar is an effective investment for a restaurant as it will encourage customers to purchase more drinks at your restaurant. A bar could end up paying for itself!

Child Friendly

Do you have many families come to your restaurant? Children will be your most difficult customers as they are very hard to keep entertained. If children are not entertained at your restaurant, it will lead to them misbehaving which will lead to the families leaving your restaurant early. This shows that it is crucial to keep children entertained. Otherwise, the amount of time customers spend in your restaurant will be severely limited. It is recommended that you provide children with menus which have games on them or colouring books which will lead to them enjoying themselves. This will lead to their parents being able to relax which will encourage them to spend more time in your restaurant. If their children are entertained, it is more likely for parents to spend more in your restaurant. If your restaurant’s main audience are families, it may be a good idea to invest in a playground for children. This will lead to the children wanting to spend more time in your restaurant which will lead to the parents spending more money on drinks.

 

 

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