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How your Restaurant can be successful in 2017

The New Year is predicted to be a big year for the restaurant industry and there is a number of big changes set to happen during the course of 2017. As a restaurateur, it will be crucial for you to be able to understand these changes so that your restaurant can adapt to the changes. The predicted changes in 2017 will influence the behaviour and needs of your customers. This means that if your restaurant fails to adapt to the changes, you will struggle to satisfy the needs of your customers. Here are a few of the changes that are predicted to happen in 2017.

How your Restaurant can be successful in 2017

Locally sourced food

In 2016, the result of the EU referendum had a dramatic impact on the food markets in the EU and caused the prices of supplies to rocket. This meant that many restaurants could not afford to source their produce from the EU anymore. This has caused a significant number of restaurants to switch to local suppliers for their produce. During the course of 2017, it is predicted for the majority of restaurants to use locally sourced produce in their meals. As a restaurateur, it is recommended that you begin to purchase your foods from a local supplier as EU food prices are set to rapidly increase in 2017. This shows that if you continue to use EU suppliers, your costs will dramatically increase. Using locally sourced food will provide your restaurant with a number of benefits as customers will prefer locally sourced food than food which is from overseas. This shows that you will be able to use locally sourced food to lure customers into your restaurant.

Healthy and Vegetarian meals

During the years, more and more people have become health conscious and are choosing to watch what they eat. This has led to a majority of the public deciding to follow healthy diets. However, in 2017, it is predicted for even more people to choose to eat healthy as there will be a higher demand for healthy options and meals in restaurants. This shows that your customer’s needs will be changing so if you do not provide your customers with healthy options, you will struggle to satisfy your customer’s needs. In order to stay successful in 2017, it is recommended that you provide your customers with a healthy menu which has items which are low in calories and fat. This will allow your customers to have a wide choice of healthy meals which will encourage them to eat at your restaurant. This will give you the opportunity to encourage customer loyalty and encourage customers to regularly visit your restaurant. As a restaurateur, it is recommended that you provide your customers with vegetarian options. This is because there has been a rapid increase in the number of people who are turning vegetarian. Offering vegetarian options will allow you to attract a wider audience into your restaurant which will help boost the sales of your restaurant.

Breakfast Menus

During the years, there has become a higher demand for restaurants to offer breakfast menus. However, in 2017, it is predicted for more restaurants to offer brunch and all day breakfast options. It is recommended that as a restaurateur, you introduce a varied breakfast menu into your restaurant. This will give your customers a wider range of meals to choose from which will satisfy their needs. This shows that offering brunch or an all-day breakfast menu will lure customers into your restaurant which will help boost your sales. When you are planning your breakfast menu, it is recommended to introduce meals which have strong flavours such as chorizo and cheddar cheese. This is because the meals will be unique and will differentiate from the usual breakfast options. Customers will want to try the strong flavoured meals which will lure them into your restaurant. In order for your breakfast menu to be successful, it is recommended that you provide your customers with meals that can be eaten on the go. This will enable you to target customers which are on their way to work as they will not have the time to eat in your restaurant. This will lure customers into your restaurant while they are on their way to work which will help your sales increase.

Expensive Prices

Due to the UK leaving the EU and the pound weakening, it is predicted for food and drink prices to increase by up to 10% in restaurants. This shows that your prices will increase in 2017 which may deter customers from visiting your restaurant as regularly. This will have a negative impact on the sales and profit of your restaurant. However, as a restaurateur, you will be able to combat your rising prices by offering promotions. For example, you could offer two meals for the price of one. This will enable you to lure customers into your restaurant as they will not want to miss out on your offers. This will lead to your restaurant becoming busier which will lead to your sales rising. However, it may not be financially possible to continuously offer promotions. This is why you should focus on the quality of your meals. This is because if you offer high quality meals, the customers will be willing to pay a higher price for your meals. This means that your customers will not be affected by the increase in your prices as they know that they will receive a high-quality meal. Offering high-quality meals will give you the ability to encourage customer loyalty as customers will want to visit your restaurant again as they know they will receive good value for money.

Are you ready for 2017?

 

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