Call Us : 0303 334 8888

Loading...

You have no items in your shopping cart.

0303 334 8888 Free Trial

Our Blog

Should your Restaurant be Adult Only?

In the past few years, many restaurants have become adult only restaurants which means that customers will have to be over 18 to enter your restaurant. This enables your restaurants to target older audiences but will also have some disadvantages. Here are a few benefits and disadvantages that you will have to consider when deciding to make your Restaurant adult only.

Should your Restaurant be Adult Only?

Benefits

Better Customer Experience

Many customers will get annoyed when they can hear the sound of screaming children which could lead to them leaving your restaurant due to the disruption of the children. However, if you made your restaurant adult only, you will minimise the disruptions which will allow your restaurant to have a calmer atmosphere. This will enable your diners to relax when eating their meal which will lead to them enjoying their meal. This will satisfy the customer’s needs and wants which will lead to them becoming loyal and visiting your restaurant again. This shows that becoming adult only will attract new customers and will encourage customer loyalty and repeat purchases. This proves that becoming adult only will have a positive impact on the sales and profit of your restaurant.

Different Target Audiences

Once you become an adult only restaurant, you will be able to target different audiences as you will be able to cater for their needs and change your restaurant in order to satisfy different target audiences. For example, on a Friday or Saturday night, you could host a DJ as this will attract new customers into your restaurant as they will want to have a drink and listen to music. This will lead to your restaurant becoming very busy on a Friday or Saturday night which will have a substantial impact on the sales and profit of your restaurant. Even on the weekday evenings, you will be able to host events for your older customers such as a quiz night. This will encourage your customers to repeat purchase because they will want to get involved with your events. This will lead to your restaurant being busy in the evening which will lead to your sales increasing. This shows that becoming a child free establishment could boost the success of your restaurant.

Elegant Menu

When you have a family friendly restaurant, you would have to offer meals which children would like. This will increase the amount of supplies that your restaurant will need to order and may also make your menu look cheap and basic. This is because children will not like elegant meals and will want basic meals such as fish fingers and chips. If your restaurant is adult only, you will not have to offer a kid’s menu which will decrease your costs and will allow your menu to look elegant and attractive. When the public see your menu, they will want to eat at your restaurant because the meals will look appealing which will lead to you receiving an increased number of customers. This shows that making your restaurant adult only will enable you to improve the image of your restaurant which will attract an older audience into your restaurant.

Disadvantages

Restricted target audience

One disadvantage of making your restaurant adult only is that you will limit the number of customers that you will cater for. This means that the amount of walk in customers you receive will decrease because if they are with anyone who is under the age of 18, they will not be allowed in the restaurant. This means that you will have to reject the custom of a large number of customers which will restrict your sales from growing. Making your restaurant adult only will deter your loyal customers because their needs may not be met anymore as they may not like the new products which you are offering. This will lead to you losing your loyal customers which will reduce your sales and could lead to your profit margin narrowing. Making your restaurant child free will prevent families from being able to eat at your restaurant, this will have a major effect on the sales of your restaurant as families will usually spend a large amount in your restaurant. This proves that making your restaurant adult only will restrict the number of potential customers that your restaurant could gain.

Quiet Times

If your restaurant is adult only, it will mean that your restaurant will be very quiet in the day time as your target audience will only visit in the evening. This means that you will have a low amount of sales during the day which will limit the growth of your restaurant as your profit and sales will be restricted. This means that you should change the opening hours of your restaurant as you will not be busy in the daytime so you will be able to cut your costs which will allow your profit to grow. It is recommended that you only make your restaurant adult only after a certain time such as 7pm or 8pm because it will allow you to cater for a wider audience during the daytime as your target audience will not visit until the evening. This will enable your restaurant to become busy as families and younger people will be able to eat at your restaurant. This will enable your sales to grow and your profit margin to widen.

 

Write Your Comment

Only registered users can write comments. Please, log in or register