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Should your Restaurant become pet friendly?

Over the years, it has become increasingly popular for restaurants to welcome pets into their establishment. However, not everyone thinks that it is a good idea and some customers may prefer for the restaurant to remain pet free. Making your restaurant pet friendly will definitely make a paw print in your sales. However, the effect on your sales may not be positive. Here are some of advantages and disadvantages of welcoming pets into your restaurant.

Should your Restaurant become pet friendly?

Advantages

Unique Selling Point

One of the key advantages of welcoming pets into your restaurant is that none of your competitors will be doing the same thing. This shows that you will be able to use welcoming pets as a unique selling point which will allow you to stand out from competitors. You should have a sign outside your restaurant advertising that pets are welcome; this will catch the customer’s eye and will allow them to know that they can take their pet to your restaurant. This will lead to them wanting to come to your restaurant which will have a positive impact on the sales and profit of your business. Your restaurant being pet friendly will be the most effective in the summer, this is because the weather will be hot and customers will not want to leave their pets indoors. This will lead to customers choosing your restaurant to eat over competitors because they know they will be able to take their pet to eat with them. This will lead to your restaurant becoming busier as you will be gaining more customers. This will allow your sales and profit margin to grow.

Opportunity to expand your restaurant into another market

If you decide to welcome pets into your restaurant, it allow you to cater for a different type of customers and will enable you to provide goods for a different market segment. This is because it will allow you to sell products which will be suitable for the pets of the customers. For example, you could sell dog food and treats for the customer’s pet so that the customer does not have to worry about feeding them. This will satisfy the customer’s requirements which will lead to them wanting to visit the restaurant again as they know that all of their needs and wants will be met. This will lead to the customer becoming loyal and will lead to them repeat purchasing. Offering dog friendly products will allow you to increase your revenue because it will lead to the customer buying their dog something to eat or a treat. This shows that making your restaurant pet friendly will allow you to increase your sales which will also lead to your profit margin widening. The use of selling dog food and treats will allow you to appeal to another market segment which will attract more customers into your restaurant enabling your restaurant to become busier. This will allow your restaurant to appeal to a wider audience leading to your sales and profit rising.

Disadvantages

Loss of Loyal Customers

Not everyone is a fan of pets, this means if you start welcoming dogs into your business, you may deter regular customers. This is because your regular customers may not want to eat their meal with pets around because they may disrupt the customer which will lead to them feeling uncomfortable and not enjoying their meal. This will lead to the customer choosing to go to another local restaurant because they know they will be able to enjoy their meal there and will not be disrupted by pets. The welcoming of pets can lead to your restaurant becoming a loud environment. This is because the dogs may start getting aggressive and barking when they see another dog which will lead to the restaurant becoming noisy and may frighten the other customers. This will lead to the customers becoming nervous and may lead to them losing their loyalty which will decrease the sales of your restaurant. This shows that it is crucial that your loyal customers are happy with the decision of welcoming pets. This is because these are the customers who will be providing the majority of the business for your restaurant. This means that if the customers are unhappy about your restaurant welcoming pets, then you will lose a lot of sales as they will go to a competitor. This will lead to your competitiveness decreasing. Your loyal customer’s needs are crucial to satisfy because the pet owners will not eat at your restaurant as much as your loyal customers.

Hygiene

Dogs are known to be unhygienic animals which is not the best news for an establishment who serves food. Dogs may walk mud into your restaurant which will make it unclean and will lead to customers avoiding your restaurant. This is because the customers will not want to eat in a dirty environment as the food will be unhygienic. This will lead to your restaurant losing sales and could lead to your restaurant receiving a bad reputation. This will lead to customers avoiding your restaurant which will lead to your restaurant struggling to survive. You may have customers who are allergic to dogs which means that if they have a dog sitting near them, they may start having an allergic reaction which could lead to them needing medical assistance. This will give your restaurant a bad reputation and will lead to customers avoiding your restaurant. Unfortunately not every canine visitor may be toilet trained, this means that dogs may decide to go to the toilet in your restaurant. This will cause a substantial problem as it will breach many health and safety laws and will lead to customers going off of their meals leading to them leaving the restaurant early. This will lead to customers not wanting to go to your restaurant again which will have a negative impact on your sales as your establishment will gain a bad reputation. If your restaurant is unhygienic, it could lead to the government shutting your establishment down due to you breaching the food safety act and the healthy and safety act.

This shows that there are a lot of different aspects to consider if you want to make your restaurant a pet friendly establishment. I recommend that you make your outside area pet friendly so people with pets can still eat at your restaurant. However, this still allows you to meet the needs of the customers who do not want to sit with animals. This enables you to satisfy both types of customers without sacrificing the hygiene of your restaurant.

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