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Should your Restaurant offer breakfast?

Breakfast is one of the most important meals of the day and breakfast menus have always been popular with customers. Breakfast menus will enable you to attract a wider range of customers and will allow you to increase your revenue. However, a breakfast menu will not be suitable for every restaurant so it is important that you consider all of the advantages and disadvantages before you decide to open for breakfast.

Should your Restaurant offer breakfast?

Will breakfast suit your restaurant?

Will breakfast go with your restaurant’s menu? When deciding to offer a breakfast menu, it is important to ensure that customers will want to eat breakfast at your restaurant. This is because if your restaurant is not an establishment that customers will not usually eat breakfast in, you will not sell many breakfast products which will lead to your sales falling and your profit margin narrowing. The most popular places for customers to eat breakfast are cafes, fast food restaurants or coffee shops. This proves that breakfast menus will not be successful in all restaurants as not every restaurant will have the suitable target audience. For example, customers will not want to eat breakfast in an Indian restaurant or a gourmet restaurant. If you have the correct target audience, breakfast products could dramatically increase your sales and profit margin.

Will your customers spend the same amount of money?

Consumers do not usually spend a large amount of money on breakfast as the products are usually low cost. This shows that if you offered a breakfast menu, your customers would spend less in your restaurant which would limit your sales and profit margin. It is crucial to remember that if your customers come into your restaurant for breakfast, they are unlikely to come in for their dinner. This shows that it may be more beneficial not to open for breakfast as customers will spend more money in your restaurant for their dinner. It is important to ensure that offering a breakfast menu does not prevent customers from visiting your restaurant for their dinner.

Right location

Is your restaurant located in a convenient place? Many customers will want to eat breakfast while on their way to work. This means that it is crucial that your restaurant is in a convenient place because customers will not want to travel a long distance for their breakfast. This shows that a breakfast menu will not be successful for your restaurant if customers will have to travel out of their way to go to your restaurant. Breakfast menu are very popular in establishments that have a drive through or are near a station because it means that many customers will easily be able to visit your restaurant while travelling. It is crucial that your breakfast products are quick to make as customers will not have the time to be waiting for their products. It is important to ensure that the area where you are located is busy during the morning because it will lead to more customers deciding to visit your restaurant while they are walking past your restaurant.

Do you have a lot of competition?

Many restaurants offer breakfast which means that you are likely to have a lot of competition, this will limit the number of customers that your restaurant will receive. This shows that you should consider the amount of competition that you will have before you decide to offer a breakfast menu. Your breakfast menu will be very successful if you are the only restaurant who offers breakfast in a busy business district. This is because there will be a high demand for breakfast products which can be prepared quickly. It will also encourage people to hold meetings in your restaurant which will increase the sales of your restaurant and will encourage your profit margin to grow. It is recommended to see what breakfast products are served at local restaurants and see how much they are charging for their breakfast menu. It is important to  remember, no customer is going to buy an overpriced bacon sandwich.

Staff

Before you decide to open for breakfast, you must ensure that you have enough staff to work in your restaurant for the extra hours which you will be open for. This is because if your restaurant is understaffed, it will lead to your restaurant being unable to serve customers sufficiently which will decrease the level of customer service of your restaurant. This will lead to customers having to wait a long time for their products which will lead to them becoming annoyed and leaving the restaurant. This could result in customers avoiding your restaurant and could have a negative effect on the number of customers who visit your restaurant for their dinner. This shows that being understaffed could have a negative impact on the overall number of sales that your restaurant receives. Before offering breakfast, it is crucial to ensure that your staff are happy working the extra hours.

Would your restaurant be successful when serving eggs, bacon and sausages?

 

 

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