When designing your menu, you should make sure that the design is simple and clear. This is because if you had a complex design with a lot of writing, it would be difficult for the customers to read the menu and see what products are available. This could lead to the customers not ordering anything as they will not be able to see the products on the menu clearly so will not be able to decide on a product. This will lead to your sales decreasing which will lead to your profit margin narrowing. This means that a successful menu will have a simple design which will mean that the products will be clear on the menu. This means that the customers will be able to see all of the products on sale which will lead to them being able to decide on what products to buy. This will increase your sales meaning that the profit margin will widen.
The most effective menus are the menus which are two pages long. This is because the menu will have enough information for the customers to decide on the products that they will want to buy. Two paged menus will also encourage the customers to look at starters and desserts. This will lead to the customers paying for 3 courses which will lead to the sales increasing leading to the profit margin widening. Menus that have a lot of pages due to having a lot of items are usually ineffective. This is because there is so much information in the menu which makes it hard for any particular product to stand out to the customer.
Layout and Placement
The placement of items on a menu is very important. This is because many customers will look at the top of the menu first. This means that you should put all of your most profitable and successful products at the top of the menu. This will lead to the customers seeing the most popular and profitable products first which may lead to them deciding to buy them straight away. This will increase the sales of your business and will have a positive impact on the profit margin as you will be selling more of the products that have a high profit margin. You should ensure that your menu is laid out well because this will allow the customer to be guided the selection that they want. This means that customers will be able to make their selection quickly as they will know where to look on the menu. This will lead to the sales increasing as customers will be able to decide what they want without spending a lot of time looking at the menu. This will lead to the profit margin widening.
Pricing of Products
You should not include “£” signs when stating the price of your products on the menu because this will prevent the customer from associating the products with money. This will increase the likeliness of them buying the products because they will not be thinking about the price of the products. An effective tactic is buying pricing one product at a high price because it makes the other products look more reasonable. This will encourage the customers to buy the other products as they will seem cheap which will increase the sales of your restaurant. You should not order your products in price from highest to lowest because this will lead to the customers choosing the cheaper options. This will prevent your revenue increasing as not many people will buying the more expensive options which will also lead to the profit margin struggling.
Description of Products
It is essential that the description of your product catches the attention of the customer and makes them want to buy the product. This is because otherwise they will not buy the product which will have a negative impact on sales and profit. You should include the location of where the products are from in the name and description. This will catch the customer’s eye and may lead to them purchasing the product as they know the products are locally sourced. You should use adjectives to describe your products as this will make the products look appealing to the customer which will increase the likeliness of them buying the product. You should use a well-known brand name to describe your product because this will increase the appeal of the product as people will recognise the name which may lead to them buying the product. E.g. Jack Daniels BBQ sauce.
This shows that an effective menu can lead to your Restaurant becoming successful.