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Why should your Restaurant be mobile friendly?

Over the last few years, the use of mobile phones has increased rapidly. This has affected restaurants because more people will use their mobile phones to look at your restaurant’s website. This means that it is key for your restaurant’s website to be compatible with mobiles. Here are some reasons why your Restaurant should be mobile friendly.

Why should your Restaurant be mobile friendly?

Stand out from Competitors

A massive 95% of restaurants do not have mobile friendly websites. This means that if your restaurant’s website was mobile friendly, you will be part of an exclusive group of restaurants that offer a mobile friendly website. This will make you stand out from your competitors because customers will be able to look at your restaurant on their phone and look at the products that you sell. This will lead to the customers coming to your restaurant instead of going to the competitors as they will be able to access information about your restaurant easily or even book a table on their mobile. This will lead to your restaurant’s sales increasing which will lead to the profit margin widening. Due to your restaurant’s website being mobile friendly, people will be more likely to look at your website as yours will be easier to navigate than the competitor’s websites. This will lead to the customer’s looking at your products which will increase the chance of them visiting your restaurant. This will have a positive impact on the number of customers and sales you receive.

More people using Mobiles

There are more and more people using mobiles for internet use as 20% of all google searches are completed on a mobile device. This shows that it is crucial that you offer a good mobile experience because if you didn’t, there is a 61% chance that the customers will become annoyed and leave the website without looking at your products. This will lead to the customers deciding not to come to your restaurant as they will not be able to see your products easily. This will have a negative impact on your sales and could lead to your profit margin narrowing. Offering a good mobile experience will allow you to cater for a larger audience as more people will go to your website and look at your information and products which will increase the probability of them coming to your restaurant. This will lead to your restaurant becoming busier as the number of customers will increase. This will lead to your sales dramatically rising which will have a positive impact on your profit.

Higher Search Ranking

It is essential to have a mobile friendly website because if your website was not mobile friendly, then your Restaurant’s search engine optimisation will be low and will lead to a low number of traffic being directed to your restaurant. This means that not many people will be able to see your restaurant’s website which will lead to people not knowing about your restaurant leading to your sales and profit struggling. If your Restaurant’s website was not mobile friendly, it will mean that customers will look for your restaurant on the search engine and will not be able to find it. This will lead to the customer becoming tired of looking for it and will go to a competitor’s website instead. This will have a negative impact on your competitiveness as customers will go to your competitors instead of your restaurant which will also lead to your sales struggling. This is why it is important to have a mobile friendly website as it will allow your website to appear higher in the searches which will increase the brand awareness of your restaurant.

Increased number of table reservations

Having a mobile friendly website will make it convenient and quick for customers to reserve tables as they will be able to do it at any time that is suitable for them. This will lead to more people reserving tables because they know that the website will load quickly leading to them being able to reserve their table with a click of a button. This will lead to your restaurant becoming busier which will lead to your sales increasing. This will allow your profit to grow rapidly which will make your restaurant more successful.

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