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Why your restaurant needs an app?

Over the years, the use of mobiles has become increasingly popular. This has led to customers using their mobiles for a wider range of activities. The use of apps has seriously impacted the restaurant industry with more customers choosing where they eat depending on the availability of an app. In recent times, there is an increased pressure on restaurants to provide their customers with an app. Here are the opportunities which will be available to your restaurant if you introduce an app.

Why your restaurant needs an app?

Loyalty Program

The use of a restaurant app will enable you to get rid of loyalty cards and will allow your customers to record their purchases using their mobile phone. This will make life much easier for you as you will not have to keep track of your customer’s purchases manually. Once the specified number of purchases has been reached, your customers will be notified that they eligible for a reward. Customers will be more likely to participate in a loyalty program if they are able to use their phone to record their purchases because it will be more convenient as they will not have to remember their loyalty card. This shows that a mobile app will be able to increase the loyalty of your restaurant’s customers and will encourage your customers to repeat purchase.

Notifications

If your restaurant had an app, you will be able to keep your customers updated with news and offers by sending them notifications. This will enable a larger number of customers to know about your offers as it will pop up on their phone. This will lead to the customers visiting your restaurant as they will not want to miss out on the deals that you are offering. The use of push notifications can significantly increase the number of customers that your restaurant receives. Push notifications will be a useful tool to promote your offers to a wider audience. It is recommended that you keep your push notifications short as customers will be more likely to read them which will encourage a larger number of customers to visit your restaurant.

GPS Coupons

The introduction of an app will enable you to encourage your customers to visit your restaurant when they are nearby. Your app will allow you to prompt customers to visit your store when they are within a specified radius of your restaurant. This will give you the opportunity to lure in local customers which could significantly increase the number of customers that your restaurant receives. You will also have the ability to reward your customers for eating at your restaurant by rewarding them when they check in to your restaurant using the app. The use of GPS coupons will encourage customers to become loyal and regularly visit your restaurant as they know that they will be rewarded.

In-app ordering

Does your restaurant become busy? You will be able to continue to serve customers quickly and keep your restaurant running efficiently by allowing your customers to order from their phone. The orders will be sent straight to the kitchen which will enable your chefs to prepare food quicker. Your customers will also be able to pay for their bill directly from their mobile. This will take the pressure off of your staff as they will have less customers to serve. The mobile app will increase the convenience of your customers as they will not have to wait for a customer to take their order or give them their bill. This will reduce the waiting times of your customers which will satisfy their needs. The introduction of a restaurant app will enable you to encourage customers to become loyal and become regular visitors of your restaurant. Your restaurant’s mobile app will make the restaurant experience more convenient and enjoyable for your customers.

Mobile Menu

Do your customers forget the names of your meals? We have all witnessed the frustrating scenes of a customer describing a meal to your staff. However, the introduction of a mobile app will enable your customers to view the menu on their phone and will allow them to see how much each meal costs. This shows that a restaurant app will increase the convenience of ordering for your customers. This will encourage them to frequently order from your restaurant as they will be able to do it quickly and easily. Investing into a mobile app could significantly increase your restaurant’s sales.

Mobile Reservations

Do you receive a high traffic of reservations? If your customers can only book reservations in your restaurant or by phoning up, you will severely limit the number of bookings that your restaurant receives. This is because many of your customers will not have the time to visit your store or will not have the time to phone up your restaurant. You will also limit the times that the customers will be able to book tables as they will only be able to book tables during the opening hours of the restaurant. However, if you introduced a mobile app, your customers will be able to choose the exact time they want to book their table for. Your customers will also be able to book their table quickly and easily at the time which is best for them. The increased convenience of reserving tables will encourage your customers to book tables at your restaurant which will allow your sales and profit margin to grow.

Social Media

Once your mobile app is up and running, you should provide your customers with a link to leave a review on your social media pages. This will encourage customers to post reviews about your restaurant. Potential customers will see these reviews and will see that your customers are pleased with your restaurant. This will allow you to receive a substantial number of new customers at your restaurant. The link to your social media could make you a lot of money through the purchases of new customers.

A mobile app will allow you to connect with your customers.

 

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